Whether your business has a website (we certainly hope so in 2017) or not, branding matters. The online world is constantly evolving and positioning your company to stand out and win is imperative. Brands are more than just logos: Each is an intimate impression of your company upon which customers come to trust and rely. If you’re not there to back it up, what does your brand say about your company? What does it promise?
Robert Friedman, founder of Fearless Branding, will present his 20-point brand assessment for our July webinar, “Brand Strength Roadmap:How Strong is Your Brand?” He believes the key to a successful, memorable brand is being fearless.
“Fearless brands stand for something,” said Robert. “They are not trying to be all things to all people.”
It is important to be creative and have your brand stand out. With numerous emerging global markets and competition, startups and existing businesses need to become a fearless brand. According to Scott Goodson of Forbes magazine, “Brands now requires a cultural movement strategy as opposed to simply a brand-building strategy.”
With careful planning, your brand will become stronger than your product or service. They outlive economic cycles and brands often inspire people to come together for a cause. For example, the Coke 10k Run or the ethical creation of coffee by Starbucks.
Join us for an informative webinar on July 27, 2017 at 11am (PDT) and learn to assess your brand properly with Robert Friedman of Fearlessbranding.com.